Microlearning apps are rapidly gaining popularity in the business world, not just for learning, but also for communication, culture-building and team engagement. Already in 2024, the current microlearning market size is estimated at $2.62 billion, and is expected to grow at a CAGR of 13.13% over the next five years. So what is the big draw and how can you best utilise them for your own business?

What are microlearning apps?

The concept of microlearning is one that you are probably already familiar with if you have ever watched a TED Talk or tried learning a language with Duolingo. The concept is simple; breaking down information into small bite-size chunks of content which can then be accessed at your own pace over a period of time. This form of condensed learning has proven to be much more effective when compared to traditional learning and communication methods.

Why are they so effective?

Scientists tell us that new information is committed to memory more effectively when we study in short, focused bursts over a period of time, thus giving our brains time to process and assimilate it. Microlearning apps are essentially tools designed to harness the power of this predilection. The combination of condensed learning with all the rich psychological tricks of the technology trade has resulted in the ultimate knowledge-sharing tool. Recent studies have shown that retention of new information among users of microlearning apps is a staggering 85% higher than that of people using traditional learning methods. 

Why an app?

Microlearning apps provide rich-text and varied formats, and can make effective use of videos, tests and quizzes. They are interactive, can gamify learning, and provide motivational boosts via notifications and rankings. It is a style of learning that comes naturally to a huge generation of people who are accustomed to accessing the information they need with a quick glance at their phone. Apps are appealing, accessible and convenient, with learning able to be fitted into any available time, whether it’s a short bus ride or a coffee break. After all, our phones are always with us; according to recent research by Morgan Stanley, 90% of respondents report that their phones are within arms reach 24/7.

How are they being used in business?

Companies are now adapting the power of microlearning apps to create customised learning platforms for their employees. They are being used for training, team building and education as well as general communication, and the content can be quickly and easily updated as is necessary. This makes this highly responsive and adaptable when it comes to both changes in knowledge or policy, as well as enabling prompt action in response to user feedback. They can also incorporate analytics, providing companies with the data to assess the impact and effectiveness of what they are sharing.

If you’re looking to incorporate microlearning technology into your business communications, check out our article Ten Of The Best Microlearning Apps For Business