Founder & Managing Director
Born and raised in Hong Kong, Rasheed is a passionate advocate of his hometown and its place in world business affairs. His business experience comes from 22 years working for global accessory giant Fossil Group Inc., where he enjoyed a range of senior leadership positions. His work in local, regional and global roles focused on building numerous brands and business across Asia-Pacific and saw him to establish strong and lasting relationships built on transparency, trust and integrity throughout the region.
Rasheed comes from a family and community of philanthropists, and passionately and actively engages with NGOs and Social Enterprises to positively impact marginalised communities. He is committed to the idea that businesses should be socially-responsible, ethical and environmentally-sustainable as well driving profits. In 2018 Rasheed left Fossil to create his own company to help brands establish and build their Asia-Pacific business through strong local partnerships based on these guiding principles.
Together with his wife and business partner Amy, Rasheed is raising their two children as proud Hong Kongers. He credits a multicultural education and extensive personal and work travel in Asia, North America and Europe as major influences on his approach to life.